Found in 2015 by Los Angeles designer Rhuigi Villasenor, Rhude is mixture between luxury and streetwear. The label incorporates Los Angeles style and American iconography to create graphics printed on luxury garments. Seen on celebrities and rappers, Rhude has been a staple in the fashion world.
The latest Pre-Fall 2025 collection "Student Forever" revolves around blending Malibu inspired coastal palettes with California's relaxed Americana culture. The logos reference reminiscent of classic vintage with recreations of tones & aesthetic. The fan favorite West Coast Choppers style "Rhude Boys" tee makes its return with a new color palette, giving the a new take on a classic style. Each piece is made using elevated fabrics and materials to give the brand's luxurious feel, perfectly blending streetwear and luxury.
