Boredom Kills, the brand, stems from a notebook Brandon found from when he was 12 years old trying to create clothing in middle school. In the beginning of 2023, the brand took a significant leap forward when Faads joined as a business partner. With a shared vision, Faads and Brandon shifted their focus to building a consumer-facing brand that could connect with a wider audience. Together, they refined the design process, prioritizing quality, craftsmanship, and creating pieces that speak to customers' lifestyles. Their combined efforts have transformed "Boredom Kills" into a label that stands out for its unique blend of style and substance.
