New Brand: Alice Hollywood

Started by the creative behind Midnight Studios, Shane Gonzales, Alice Hollywood brings a new perspective to his aesthetic.

Inspired heavily by music & nostalgia, the brand brings a vintage aesthetic to its design with the incorporation of cut & sew luxury. Each piece is finished with true craftsmanship & design, from metal embellishments on the hat brims to hanging leather lighter holders. The brand's iconic logo is a nod to West Coast Choppers, redefining the connection between fashion & west coast culture.

The newest release features a cosign from CKY. CKY, or Camp Kill Yourself, was created as a video series & band by legend Bam Margera & friends. The ideology behind CKY blends perfectly with Alice's brand direction, with key elements of skateboarding, punk culture, & music.

The brand has already collaborated with Ksubi & released exclusive Complex styles within the first few years of its creation, & is bound to have a huge future. Alice can already be seen on the biggest fashion icons & celebrities ranging from A$AP Rocky, Destroy Lonely, & Bloody Osiris.

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