New Brand: Project G/R
With the popularity of Asian streetwear brands & designers globally, Project G/R is the newest in upcoming brands. Seen on celebrities from Offset, Ken Carson, to CL, the brand is already gaining popularity among the biggest names.
Based in Seoul, South Korea, GRAILZ created the sub-label brand with the goal to create couture level fashion for daily wear. The brand stands out with its experimental cuts & fits created from garment research & observation, pushing the norms from what is seen from many other brands. Using cut & sew patterns for every piece with experimental techniques ranging from trompe l'oeil to creating exaggerated reconstructions, every piece is made to turn heads & start conversations.
