New Brand Highlight: Cherry LA
Beginning as a childhood dream for friends Messrs Joseph Perez and David Levy, Cherry LA launched in 2017. With the friends having generations of family within the clothing industry, creating a brand was inevitable.
Cherry LA brings together vintage streetwear and classic Americana culture to create a unique brand identity. Using Americana culture as inspiration allows for the usage of most impactful elements of America, ranging from film making and directing to nature and cowboys. Each theme is then transformed with Cherry's signature style of streetwear graphics and logos to create eye catching designs and pieces.
Garments are all manufactured in Los Angeles to ensure the quality is the highest possible. Each piece is dyed using special garment dye techniques, allowing Cherry to work with endless color pantones that keep true to the brand's core identity. Everything is finished off with Los Angeles local screenprinting or embroidery to keep the Cherry trademarked look.