With streetwear blending with higher fashion & avant-garde styles, popularity among Asian brands has been on the rise. Focusing on experimental designs with an emphasis on cuts & fit, each garment is designed with the highest level of attention to detail.
Among the most well known brands is Kapital. Based in Japan's denim capital of Okayama, Kapital's mixture of avant-garde design and traditional construction has created a wide selection of eye-catching, unconventional designs. Founded in 1984 by Toshikiyo Hirata, the label began its journey drawing inspiration from American workwear, mixed with his own style and flair.
Another well established brand, Japanese fashion label "Undercover" started in 1993 while owner Jun Takahashi was studying at Bunka Fashion College in Tokyo. Influenced American punk culture, Undercover blends Avant Garde style with streetwear and high fashion influence. Created as a sub-label by Jun Takahashi's famous Undercover line, Undercoverism blends streetwear with Japanese avant-garde high fashion. Takahashi aims to create a unique style with his touch of contemporary art and dark themes.
The newest brand making noise in the fashion community is Project G/R. Based in Seoul, Korea, Project G/R aims to create couture-level fashion for daily wear. Each piece is made through garment research, experimental cuts & dystopian elements, the brand has risen in popularity globally.
